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Category: Marketing

business awards uk logo with headshot of Jess Shanahan of Jet Social

From Startup to Success: An interview with Jess Shanahan, Winner of Small Business Leader of the Year with Jet Social

Meet Jess Shanahan, the dynamic entrepreneur behind Jet Social, a boutique content marketing agency based in Norfolk, UK, specialising in the e-mobility and technology sectors. Recently awarded Small Business Leader of the Year award as part of our 2023 Small Business Awards, Jess has navigated her journey from a solo operator to a thriving business leader. In this exclusive interview, she shares her insights, challenges, and valuable advice for aspiring entrepreneurs. Join us as we delve into Jess’s career path, her business’s evolution, and the keys to her remarkable success. The below is a

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Pioneers of Small Business: The Small Business Awards 2023 Winners and Finalists

A New Dawn of Business Excellence With the announcement of the Small Business Awards 2023 winners and finalists, all of us at Business Awards UK are thrilled to have this opportunity to highlight the exemplary achievements of small businesses across the nation. We salute these businesses for their significant contributions to the UK’s economic fabric. Their dedication, adaptability, and innovation are hallmarks of their success, proving that even in challenging times, they remain steadfast in their pursuit of excellence. Spotlighting the Best of Small Business 2023 It’s a monumental achievement for Alternative Vision Ltd,

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Navigating the Intersection of Private Equity and Digital Marketing

Navigating the Intersection of Private Equity and Digital Marketing

Private equity and digital marketing are two distinct worlds that are increasingly intersecting. As businesses continue to embrace technology, private equity firms are recognising the value of incorporating digital marketing strategies into their investments. In this article, we will explore how private equity and digital marketing intersect and provide insights on how to navigate this dynamic landscape. Understanding the Intersection of Private Equity and Digital Marketing Defining Private Equity and Digital Marketing Private equity is a type of investment in which investors pool their money together to buy companies, often with the goal of

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Understanding the Psychology Behind Shareable Content

Understanding the Psychology Behind Shareable Content

In today’s digital age, shareable content has become a crucial aspect of online communication. To create content that resonates with your audience and encourages them to share it, understanding the psychology behind why people share is essential. Understanding Shareable Content and Its Importance in the Digital Age In today’s digital age, shareable content has become an essential component of any successful marketing strategy. Shareable content is defined as any piece of content that is created with the intention of being shared across social media platforms. The importance of shareable content lies in its ability

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The Science of Viral Content: Growth Marketing Strategies

The Science of Viral Content: Growth Marketing Strategies

The Science of Viral Content explores the strategies behind creating and promoting content that spreads rapidly across social media platforms. This is crucial for growth marketing, as viral content can lead to increased brand awareness and engagement. What is Viral Content and Why is it Important in Growth Marketing Strategies? Defining Viral Content Viral content refers to any piece of media, such as a video, image or article, that becomes popular through the process of Internet sharing, typically through social media platforms. This type of content spreads quickly and widely across the web via

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Free and Almost Free Marketing Strategies to Boost Business

Free and Almost Free Marketing Strategies to Boost Business

Marketing is an essential part of any business, but it can be difficult to know where to start, especially when you’re on a tight budget. However, with the advancements in technology and the abundance of resources available, there are plenty of free and low-budget marketing strategies that can help you reach your target audience without breaking the bank. In this blog post, we’ll be discussing five free and fast marketing ideas that will help you grow your business without spending a lot of time or money. Create a Free Google My Business account For

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