Our Publicity Package
What do we do to promote your award win?
We include publicity packages at no extra cost with all our national awards, so if you’re a winner or a finalist your success gets additional exposure.
Read on for the details on how we do it.
Included content coverage
We announce your accolade on-site, with results pages and articles, via press releases and on socials.
This coverage is all included with your award, along with a trophy, at no extra cost.
Results Announced
We announce our shortlists and results in a number of places, but first and foremost is here, our website.
We don’t remove these pages after the event, so search engines can associate your business with your award win even long after, with winners remaining catalogued in our previous winners area.
Winners Article
After an award sector closes and results are posted, we craft an article on the winners and finalists of that sector.
All winners get a bespoke paragraph about their award win, while finalists are listed below.
We link your business name directly back to your website to help readers (and Google) find you.
Press Release
Next, we release a press release on the results of the sector, listing all of the winners and finalists and their categories.
We use leading press partners to get this out through notable press sites, along with some of the world’s leading online newswires, with coverage targeted at the sites covering the relevant industries.
Social Media
We announce award results on LinkedIn and Facebook, and engage with as many of the posts we’re tagged in as we can, celebrating with you and boosting your accolade’s exposure.*
News Databases
Press releases are added to leading news databases and Newswires used by journalists to find stories – including industry leading Muck Rack, Bloomberg Terminal and crunchbase databases.**
Media Outreach
We reach out to local and national media, either directly, or through a World Media Directory – a media target list used to reach journalists at hundreds of leading UK media outlets.
*We love reposting photos of our winners with their trophies and seeing how much it means to be recognised! If you’ve tagged us in a post and we don’t engage, we encourage you to get in touch – as we might have just missed it!
**Please note that where the Media Outreach and News Databases are concerned, it’s up to the individual journalists and publishers to choose whether they publish, or use information from our outreach or press releases.
Additional coverage
In addition to the coverage included with your award, you may be contacted regarding a written interview about your award win. We also offer press release writing & distribution via our network as an optional extra.
Please note these are not included as standard with the publicity package.
Behind the Win: Interviews
Your success, in your own words
Our winners also have the chance to be selected for a Behind the Win article, where we discuss your business and award win in a written Q&A format – so you can celebrate and be heard in your own words.
Behind the Win articles are at our discretion and winners will be contacted after their award win if chosen.
Paid Press Services (Optional)
If you’re looking for opportunities to maximise the exposure from your award win, we also offer paid press release options, allowing you to leverage both our writers and our reach for your business.
Our press services include a custom article discussing your award win and your business, distributed to either Digital Journal’s newswire, or to the same outlets we release our own press releases to, depending on the package.
Exposure. Reach. Rank.
We’re offering you access to the same outlets we trust with our own PR and winners packages, giving your business exposure on major news sites and aggregators including Associated Press, Yahoo, Digital Journal, Google News, Bing and more, providing a potential reach upwards of 40 million unique monthly visitors.
Prices Start: £99 £80
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Our Announcements
We announce our awards shortlists and results on our website and socials, so you have multiple opportunities to repost to your followers before the celebrating has even begun.
As a winner or finalist, you’ll be sent a link to a page like the one below via email – this is the same page we will post on both LinkedIn and Facebook.
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Our Award Results Article
A unique article about your sector, discussing each of the winners in turn, and linking directly back to your website, to help readers (and Google) find you. We create these articles for every sector – and it’s the landing point for our press release – meaning our media outreach and press coverage puts users never more than 2 clicks from your website.
The example below is from the 2025 Accountancy Awards article, that you can find here
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Our Award Results Press Release
Our press releases list all winners and finalists for the award sector in question, and are distributed to both national and international newswires, giving your accolade a huge distribution footprint.
At the time of writing, all press releases are posted to AP News and countless newswires, with many targeted newswire sites specialising in press releases for specific industries.
Once your sector’s press release is live, we’ll send you a selection of links (which is not exhaustive, due to the volume of outlets) to your email address, along with the link to your award sector’s winners article.
These sites hit the Google News feed and appear throughout search results via Google, Yahoo and Bing.
The example below shows just a fraction of the coverage from the 2025 Accountancy Awards.
